You know what I'm talking about.
You feel like you've tried everything already.
You've invested in a fancy (and perhaps expensive) website.
Your social media accounts like Facebook, Instagram, Twitter, Youtube etc...are all set up and active.
You advertise in your local papers and on directory listing sites. You print flyers and you even hire a distribution team
.... but you can't really get the impact you really want.
The truth is; If you don't have a clear, efficient, measurable marketing strategy to drive your venue and know what is really working, things will become unsustainable.
Advertising does not solve your problems.
Remember that Advertising Agencies Sell MEDIA. Not RESULTS.
They have different sorts of priorities than yours.
Most owners / managers tend to focus on their internal operations and deliverable.
Their marketing strategy ( I mean their customers attraction and retention strategy) can often be summed up into paying ad space from agencies and publications in the hope that, they'll be concern about how effective these adverts are working for them and generating more customers and sales.
Then you realize that this is is not the case.
Ad agencies concerns are mostly related to their media commissions, sales bonus, creatives, placements, peers and managers approvals. and satisfying their clients preconceived ideas before anticipated results.
You start wondering why things are not working as they should.
Worst, you are at the mercy of these expensive advertising sales people, tech experts, developers etc... All great people but NO Marketers.
AND the money-trap of having to pay too much money for something you don't even know will work or not...
And yet, somehow, things that you think should be SO simple to put in place... things that should only take a few minutes...Somehow become days, and then weeks and then months.
With each passing day, your excitement for turning things around gets dimmer and dimmer until one day it's gone...
Money wasted... Time wasted... Energy wasted ...with Little or Nothing to show for.
It becomes frustrating. Your staff is unmotivated and your customers base feels the rot, numbers starts to decline even faster, and your business continues to suffer.
You know that things have to change.
There is a way to put an end to this; And you don't have to this alone.